When conceiving the design for the Aqua Form Flip Flops the main message pushing the design work forward was user consideration that gracefully interplayed with design elements. Furthermore, since the target audience is the teenage/adult demographic, in terms of being user conscious, I believe organization and portability are primary concerns. Due to a fast-paced lifestyle these two factors become a fundamental concern. That is why all of the design elements work to create an easy experience for the user in these two departments. First of all, the handle transforms into a hanger that can be stored in a closet when the package is folded. What’s more is it caters to the user’s style of comfort of carrying with both the folded out and folded orientations. Lastly, the sense of play is added through the fish’s mouth holds the Flip Flop’s in place solidly, and the image of a fish swimming through water.